5 Signs Your Brand Might Be Boring

You most likely have some great marketing tools in place.  Things like email, social media, trade shows, sales materials, a website and so on. You know you compete and fight for customers and market share every day. But do you ever take an honest step back and assess your brand’s overall likability. The old cocktail party analogy is still a good one – if your brand shows up to a cocktail party where do you fit in?

Your brand can take on many different personalities, but the last thing you want to be is B-O-R-I-N-G.

You want customers and prospects to get your rational selling points, but you also want them to “feel” something. They want an emotional connection with you as well.

This likability and emotional connection leads to an interesting conversation..that can lead to a relationship…that can lead to revenue and sales for a long time to come.

So here are 5 Signs (there could be more) that your brand might be boring:

  1. No Love at First Sight – it starts with you, the business owner. When you look at your brand as a whole and how it’s presenting itself to your customers and prospects, do you love it? Are you proud of your brand expression? If you don’t feel confident in what your brand is saying or how it looks, how can you expect others to be moved by your brand?
  2. No Brand Updates in Years – if you don’t feel that love at first site, it might because you just haven’t taken the time to re-energize your brand. It may feel as if you just paid for the last logo and website update, but time flies and it might have been longer than you think. This doesn’t mean a complete brand overhaul is in order but staying contemporary and relevant is certainly important.
  3. No Compelling Storytelling – customers are very interested in your story. They want to know why you do what you do and what you believe in. They easily comprehend what you sell and the key selling points you constantly promote. That’s the rational, logical side. What they also want is an authentic, emotional connection to your brand. Every brand has a personality. Every brand has a story. Tell it.
  4. You Communicate Information Overload – some brands are boring because they haven’t figured out how to simplify their messaging. They throw anything and everything against the wall and hope something sticks. Picture two websites. One is the copy-heavy, information overload version. You know what I’m talking about. The other site is elegant, simple, and easy to navigate. Which one do you prefer? Yeah, I thought so.                                                                                                                                                                5. You’re a Copycat – it’s easy to be boring when you are in a category where almost everyone looks, feels and sounds almost exactly alike. Think banking, realty, healthcare, and so on. It’s certainly safe staying within the walls of your particular industry. But when everyone else looks the same, be bold and step out of the status-quo a bit. Don’t be copycat. Again, be you!